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Artificial Intelligence Shivani Mathur Artificial Intelligence Shivani Mathur

Tired of the Noise? It's Time to Bring “Hygge” to Your Marketing

We crave ease and comfort in these frenzied times. Imagine a world where marketing executives unleash their full creative potential, unburdened by the mundane. We're living in it. But how do we cut through the incessant noise and truly connect with audiences in this data-saturated landscape?

McKinsey revealed marketing as the sector poised to reap the greatest rewards from AI (Davenport, 2021). Yet, the AI revolution has brought with it a wave of commoditization and oversaturation. Generic AI solutions offer little differentiation, trapping businesses in a race to the bottom. A new era of GenAI is dawning, prioritizing ROI-driven agents that transcend the ‘commodity trap.’ But measuring the true impact of these AI initiatives remains a significant hurdle. We need to move beyond quantitative metrics and embrace qualitative benchmarks that truly reflect the customer experience. 

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